EWC 24: New Era of Unity

The Esports World Cup 2024 (EWC) in Riyadh, Saudi Arabia, is not just another tournament—it’s a game-changer for the region. As the largest and most ambitious esports event globally, the EWC is a testament to Saudi Arabia’s Vision 2030, aiming to diversify the economy and establish the Kingdom as a global hub for esports. From July 3 to August 25, Boulevard Riyadh City has become the epicenter of competitive gaming, hosting 21 game titles like League of Legends, Dota 2, Counter-Strike 2, and Mobile Legends.

The numbers speak volumes: over 500 teams and 1,500 elite players are competing for a record-breaking $60 million prize pool. The event has attracted millions of online viewers and tens of thousands of in-person attendees. Major international sponsors, including Hyundai, Saudi Aramco, and NEOM, have backed the EWC, adding to its prestige. The tournament has already delivered thrilling matchups, with European and Asian teams leading the charge, and has also featured cultural festivities, blending competition with entertainment.

Cultural & Economical Impact: A New Era of Unity and Opportunity

The EWC is a significant economic driver for Saudi Arabia and the broader MENA region. The influx of international visitors has provided a substantial boost to the local economy, with increased spending in the hospitality, retail, and tourism sectors. All of this is thanks to Saudi Arabia’s introduction to electronic visas (e-visas) for EWC attendees, simplifying access for international visitors and boosting tourism. The e-Visa allows visitors to apply for a 90-day single-entry visa. The e-visa not only facilitates entry but also encourages tourism by offering attendees the chance to explore the Kingdom and participate in various cultural and entertainment activities.

The event aligns perfectly with Saudi Arabia’s Vision 2030, contributing over SAR 50 billion to GDP and creating 39,000 new jobs by 2030. This financial injection is not limited to the event itself but extends to long-term investments in infrastructure, such as gaming venues and digital technology, laying the groundwork for future esports endeavors.

Moreover, the EWC has attracted global investments and attention, positioning Saudi Arabia and the MENA region as emerging leaders in the esports industry. This influx of capital and interest will likely lead to further development of the region’s gaming ecosystem.

Developing the Region’s Esports Scene

The Esports World Cup (EWC) has significantly accelerated the development of esports infrastructure in the MENA region, particularly in Saudi Arabia. “An event of this magnitude was an eye-opener for Saudi Arabia,” said Thamer Al Saadoun, Founder and CEO of eSportsTent, and one of the official commentators for the Tekken 8 Championship at the EWC. “Many of the attendees were not particularly into gaming or esports, but they came and realized just how massive this industry is and the vast amount of opportunities it presents.”

The EWC’s impact extended beyond just the competition itself. “The areas dedicated to activations and international game developers were a smart move, offering local companies and talent unprecedented access to the global gaming industry,” Thamer added. “This not only showcased the potential within the Kingdom but also highlighted the importance of bridging the gap between local and international players in the esports arena.”

The EWC has not only put the MENA region on the global esports map but has also sparked a broader cultural and economic transformation. As the region continues to invest in and embrace esports, it is poised to become a key player on the global stage, with even greater opportunities and successes on the horizon.